Learning the Process of Renaissance Innovation
Innovation: Identifying new business opportunities
On this blog, we often share examples of firms that have successfully innovated their business model. While most find these examples inspiring, we often get asked if there is a toolkit or a step-by-step way for firms to innovate themselves along these lines. In our executive teaching, managers routinely want to take “home” a toolkit so that they could transform their companies in the same way as Rolls-Royce did. Our MBA students, often ask us for techniques so that they could become Renaissance Entrepreneurs, a la Michael Dell or Amancio Ortega. This is exactly what we have been working on in our research– the renaissance innovation method.
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